The impact of significant negative news on consumer behavior towards favorite brands
Brad Sago; Craig Hinnenkamp
| Year of publication: |
2014
|
|---|---|
| Authors: | Sago, Brad ; Hinnenkamp, Craig |
| Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 8.2014, 1, p. 65-72
|
| Subject: | Brand Equity | Brand Attachment | Brand Image | Consumer Behavior | Negative Corporate News | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205782