The impact of social media platform selection on effectively communicating about corporate social responsibility
Jing Yang, Kelly Basile and Olivia Letourneau
| Year of publication: |
2020
|
|---|---|
| Authors: | Yang, Jing ; Basile, Kelly ; Letourneau, Olivia |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 1, p. 65-87
|
| Subject: | brand equity | Corporate social responsibility | CSR communication | social media | stakeholders | Corporate Social Responsibility | Social Web | Social web | Stakeholder | Öffentlichkeitsarbeit | Public relations | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1500932 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203389