The impact of social media use on firm performance : a study of Egyptian micro, small and medium enterprises
Hadia Fakhreldin, Ahmed Ayman and Rania Miniesy
| Year of publication: |
2024
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|---|---|
| Authors: | Fakhr El-Din, Hadia ; Ayman, Ahmed ; Miniesy, Rania |
| Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 51.2024, 2, p. 191-217
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| Subject: | emerging market | firm performance | micro, small and medium enterprises | MSMEs | social media | TAM | task technology fit | task technology fit framework | technology acceptance model | TTF | Social Web | Social web | Unternehmenserfolg | Firm performance | KMU | SME | Innovationsakzeptanz | Innovation adoption | Kleinstunternehmen | Micro business | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJESB.2024.135706 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064151