The impact of social motivations on word-of-mouth generation by Japanese consumers
Mark E. Parry, Xiaoming Yang and Masaaki Takemura
| Year of publication: |
2021
|
|---|---|
| Authors: | Parry, Mark E. ; Yang, Xiaoming ; Takemura, Masaaki |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 2, p. 115-136
|
| Subject: | Product satisfaction | social bonding | social comparison | social norms | WOM | Soziale Norm | Social norm | Virales Marketing | Viral marketing | Japan | Social Web | Social web | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1771645 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483606