The impact of social norms on consumer willingness to choose green packaging for an extra charge in the United States and South Korea
Jaisang Kim, Sakawrat Kitkuakul and Dana L. Alden
| Year of publication: |
2024
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|---|---|
| Authors: | Kim, Jaisang ; Kitkuakul, Sakawrat ; Alden, Dana L. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 5, p. 463-484
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| Subject: | biodegradable food packaging | Culture | green consumption | single-use plastic | social norms | Südkorea | South Korea | USA | United States | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2024.2303583 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191946