The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society
| Year of publication: |
2012
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|---|---|
| Authors: | Mai, Nguyen Thi Tuyet ; Smith, Kirk |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 32.2012, 1, p. 52-61
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