The impact of strategic consistecy on market share and ROA
Larry P. Pleshko; Richard A. Heiens; Plamen Peev
| Year of publication: |
2014
|
|---|---|
| Authors: | Pleshko, Larry P. ; Heiens, Richard A. ; Peev, Plamen |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 3, p. 176-193
|
| Subject: | Marketing strategy | Strategic fit | Firm performance | Credit unions | Miles and Sno typology | Porter typology | Unternehmenserfolg | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Genossenschaftsbank | Cooperative bank | Marktanteil | Market share |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366746