The impact of strategic orientations on export marketing strategy : new classification and typology
Yoel Asseraf and Aviv Shoham
| Year of publication: |
2014
|
|---|---|
| Authors: | Asseraf, Yoel ; Shoham, Aviv |
| Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 60-83
|
| Subject: | Internationales Marketing | International marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472828