The impact of surfer/seeker mode on the effectiveness of website characteristics
| Year of publication: |
2010
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|---|---|
| Authors: | Stanaland, Andrea J S ; Tan, Juliana |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 4, p. 569-597
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