The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Matti J. Haverila, Kai Haverila, Caitlin McLaughlin, Hailey Tran
| Year of publication: |
2022
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|---|---|
| Authors: | Haverila, Matti J. ; Haverila, Kai ; McLaughlin, Caitlin ; Tran, Hailey |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 1, p. 64-81
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| Subject: | Online loyalty program | Brand engagement | Tangible rewards | Intangible rewards | Attitudinal loyalty | Mediation | Social exchange theory | Stimulus-Organism-Response theory (SOR) | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Handel | Online retailing | Markenartikel | Brand | Austauschtheorie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00150-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163680