The Impact of Targeting Technology on Advertising Markets and Media Competition
| Year of publication: |
2010
|
|---|---|
| Authors: | Athey, Susan ; Gans, Joshua S. |
| Published in: |
American Economic Review. - American Economic Association - AEA. - Vol. 100.2010, 2, p. 608-13
|
| Publisher: |
American Economic Association - AEA |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Notes: | DOI: 10.1257/aer.100.2.608 |
| Classification: | L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M37 - Advertising |
| Source: |
Persistent link: https://www.econbiz.de/10008584477