The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
| Year of publication: |
2009
|
|---|---|
| Authors: | Becker, Jan U. ; Greve, Goetz ; Albers, Sönke |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 3, p. 207-215
|