The impact of technology CSFs on customer satisfaction and the role of trust : an empirical study of the banks in Malaysia
Year of publication: |
2014
|
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Authors: | Tahir, Jan Muhammad ; Kalthom Abdullah |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 5, p. 429-447
|
Subject: | Customer relationship management | Customer satisfaction | Structural equation modelling | Trust | Banking sector | Technology CSFs | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Malaysia | Vertrauen | Confidence | Bank | Strukturgleichungsmodell | Structural equation model | Electronic Banking | Electronic banking |
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