The impact of technology on the Arab communication style and culture : implications for marketing
Salma Ghanem, Morris Kalliny and Siham Elgoul
| Year of publication: |
2013
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|---|---|
| Authors: | Ghanem, Salma ; Kalliny, Morris ; Elgoul, Siham |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 5, p. 324-340
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| Subject: | Arab | culture | communication | marketing | Arabische Staaten | Arab countries | Kommunikation | Communication | Kulturelle Identität | Cultural identity | Kultur | Culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227710