The impact of the brand management system on brand performance in B-B and B-C environments
Jinyong Lee; Seong Yong Park; Ingee Baek; Chun-Seon Lee
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Jinyong ; Park, Seong Yong ; Baek, Ingee ; Lee, Chun-Seon |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 7, p. 848-855
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781858