THE IMPACT OF THE CONSUMERS’ SATISFACTION ON THE ECONOMIC EFFICIENCY OF THE BANK

In the present conditions, of temperate development of business at a global scale, theorganizations want to have clear indications that their investment in the satisfaction of theconsumer was worthy and with results. The theoretical base of the operationalization of the relationbetween satisfaction and the profitability of the organization is quite restricted, still existingchallenges for understanding this connection. Of course that both the intensity and the nature ofthis relation differs from one field to another.