The impact of the COVID-19 threat on the preference for high versus low quality/price options
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Jungkeun ; Lee, Jaeseok ; Jhang, Jihoon ; Park, Jooyoung ; Lee, Jacob C. |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 6, p. 699-716
|
| Subject: | COVID-19 | pandemic | preference | price | quality | safety-seeking | Coronavirus | Wirkungsanalyse | Impact assessment | Epidemie | Epidemic | Präferenztheorie | Theory of preferences |
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