The impact of the personal data disclosure's tradeoff on the trust and attitude loyalty in mobile banking services
Bui Thanh Khoa
| Year of publication: |
2021
|
|---|---|
| Authors: | Khoa Bui Thanh |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 4, p. 585-608
|
| Subject: | attitude loyalty | mobile banking services | partial least squares structural equation modeling | Personal data disclosure’s tradeoff | trust | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Partielle kleinste Quadrate | Partial least squares | Datenschutz | Data protection | Strukturgleichungsmodell | Structural equation model | Bankgeschäft | Banking services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1838028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012497687