The impact of the Seller's facial image on consumer purchase behavior in peer-to-peer accommodation platforms
Year of publication: |
2024
|
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Authors: | Zhang, Ning ; Fan, Xing ; He, Lifeng ; Cheng, Xin ; Zhang, Liang ; Liu, Rong |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 80.2024, Art.-No. 103932, p. 1-16
|
Subject: | Consumer purchase behavior | EASI theory | Facial attractiveness | Facial expression | Facial impression | TIM theory |
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