The impact of title event sponsorship announcements on shareholder wealth
| Year of publication: |
2009
|
|---|---|
| Authors: | Clark, John ; Cornwell, T. ; Pruitt, Stephen |
| Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 2, p. 169-182
|
| Publisher: |
Springer |
| Subject: | Sponsorship | Title | Marketing | Finance | Sport | Event study |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716535