The impact of touchscreen devices on consumers' choice confidence and purchase likelihood
Johannes D. Hattula, Walter Herzog, Ravi Dhar
| Year of publication: |
2023
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|---|---|
| Authors: | Hattula, Johannes D. ; Herzog, Walter ; Dhar, Ravi |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 1, p. 35-53
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| Subject: | Confidence | Haptics | Need-for-Touch | Purchase likelihood | Sensory marketing | Touchscreen | Konsumentenverhalten | Consumer behaviour | Vertrauen | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09623-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265945