The Impact of Transaction-specific Investments on Buyer-Seller Relationships
| Year of publication: |
1994
|
|---|---|
| Authors: | Lohtia, Ritu ; Krapfel, Robert E. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 9.1994, 1, p. 6-16
|