The impact of two stage highly interesting question on completion rates and data quality in online marketing research
Jared M. Hansen; Scott M. Smith
| Year of publication: |
2012
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|---|---|
| Authors: | Hansen, Jared M. ; Smith, Scott M. |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 2, p. 241-260
|
| Subject: | Datenqualität | Data quality | Marktforschung | Market research | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009534983