The impact of user generated content on visiting intention to a destination
Year of publication: |
2022
|
---|---|
Authors: | Al Khasawneh, Mohammad Hamdi ; Al-Haddad, Shafiq ; Abu Salhieh, Leen ; Katawa, Hala ; Alsayyed, Yousef ; Al Zubi, Rashed |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 3, p. 275-299
|
Subject: | user generated content | UCG | tourism | theory of planned behaviour | visiting intentions | destination image | Jordan | Urlaubsverhalten | Holiday behaviour | Verbrauchereinstellung | Consumer attitudes | Destinationsmanagement | Destination management | Jordanien | Markenimage | Brand image |
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