The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Beate E. Stiehler-Mulder, Daniel K. Maduku
| Year of publication: |
2023
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|---|---|
| Authors: | Stiehler-Mulder, Beate E. ; Maduku, Daniel K. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 19.2023, 1/2, p. 146-171
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| Subject: | brand attitude | corporate reputation | fake news | perceived realism | social media | user-generated fake news | Firmenimage | Corporate reputation | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Manipulation | Mediale Berichterstattung | Media coverage | Markenartikel | Brand | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.132728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340168