The impact of users’ characteristics on customer lifetime value raising : evidence from mobile data service in China
Jia-Yin Qi; Qi-Xing Qu; Yong-Pin Zhou; Lei Li
| Year of publication: |
2015
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|---|---|
| Authors: | Qi, Jia-Yin ; Qu, Qi-Xing ; Zhou, Yong-Pin ; Li, Lei |
| Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 16.2015, 4, p. 273-290
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| Subject: | Customer lifetime value (CLV) | Customer loyalty | Self-construal | Age | Gender | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | China | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Geschlecht |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398806