The impact of value co-creation in sustainable services : understanding generational differences
Year of publication: |
2023
|
---|---|
Authors: | Bordian, Mariia ; Gil Saura, Irene ; Šerić, Maja |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 2, p. 155-167
|
Subject: | Brand equity | Customer value | Generational cohorts | PLS-SEM | Satisfaction | Sustainability | Value co-creation | Kundenwert | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Generationengerechtigkeit | Intergenerational equity | Konsumentenverhalten | Consumer behaviour |
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