The impact of value co-creation on satisfaction and loyalty : the moderating effect of price fairness : empirical study of automobile customers in Ghana
Christian Narh Opata, Wen Xiao, Angela Abena Nusenu, Stephen Tetteh and Evans Asante Boadi
| Year of publication: |
2021
|
|---|---|
| Authors: | Opata, Christian Narh ; Xiao, Wen ; Nusenu, Angela Abena ; Tetteh, Stephen ; Boadi, Evans Asante |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 32.2021, 11, p. 1167-1181
|
| Subject: | automobile industry | Ghana | loyalty | price fairness | satisfaction | value co-creation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Preismanagement | Pricing strategy | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2019.1684189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607232