The impact of virtual, augmented and mixed reality technologies on the customer experience
Carlos Flavián, Sergio Ibáñez-Sánchez, Carlos Orús
| Year of publication: |
2019
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|---|---|
| Authors: | Flavián Blanco, Carlos ; Ibáñez-Sánchez, Sergio ; Orús, Carlos |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 547-560
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| Subject: | Virtual reality | Technology-mediated realities | Embodiment | Presence | Interactivity | Customer experience | Virtuelle Realität | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012024008