The impact of visualizing use versus acquisition of a product on the appeal of its complement
| Year of publication: |
2019
|
|---|---|
| Authors: | Zemack-Rugar, Yael ; Rabino, Rebecca |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 36.2019, 4 (17.01.), p. 251-265
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21176 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083957