The Impact of Working Relationships and Delivery of EVP in the Employee Turnover

The rapid growth of the Indian Telecom Industry has significantly contributed to India's GDP. Retaining the best talent is emerging as a major focal area for organizations while managing a highly skilled workforce. The primary area of concern for this sector is the spiraling attrition rate that is currently hovering around the 25% mark. This study stems from the need to identify the factors that will enable an organization to retain its key resources and thereby ensuring its sustenance and growth in the global market place. The objective of this research is to analyze the cause and effect of the high attrition rate in the telecom sector and suggesting suitable remedial measures. This primary research, spread over two years, is based on the analysis of data garnered from 100 employees of a leading pan-India telecom player, within the State of Karnataka, using Stratified Random Sampling technique and a non standard structured questionnaire. The two hypotheses of this study were validated empirically using One-Sample Kolmogorov Smirnov test. The research findings indicate that Employee Turnover in organizations which deliver superior Employee Value Proposition have lower rates of attrition. The research also validates a long held belief that the working relationship of an employee with their reporting manager is also a trigger for Employee Turnover