The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through electronic word-of-mouth
Meyliana, Achmad Nizar Hidayanto, Bruno Sablan, Eko K. Budiardjo, Nurul M. Putram
| Year of publication: |
2020
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|---|---|
| Authors: | Meyliana ; Hidayanto, Achmad Nizar ; Sablan, Bruno ; Budiardjo, Eko Kuswardono ; Putram, Nurul M. |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 21.2020, 2, p. 176-197
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| Subject: | parasocial interaction | prospective students | universities | PLS SEM | electronic word-of-mouth | eWOM | Studierende | Students | Virales Marketing | Viral marketing | Hochschule | Higher education institution | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.104813 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175517