The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Year of publication: |
2008
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Authors: | Melewar, T.C. ; Mui, Helene ; Gupta, Suraksha ; Knight, Joseann |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 26.2008, 4-5, p. 405-415
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