The impact of the emotional and functional component of the customer experience on the company-customer relationship in hedonic and utilitarian service contexts
Christel Claeys and Irene Roozen
| Year of publication: |
2013
|
|---|---|
| Authors: | Claeys, Christel ; Roozen, Irene |
| Published in: |
Review of business and economic literature. - Leuven : Intersentia, ISSN 2034-7677, ZDB-ID 2663436-3. - Vol. 58.2013, 3, p. 260-284
|
| Subject: | customer experiences | customer satisfaction | emotions | recommendation | services | Kundenzufriedenheit | Customer satisfaction | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010409180