The impact of the exhibitor's cultural context on the use of forms of communication in the management process of the exhibitor's participation in fairs
Anita Proszowska
| Year of publication: |
2016
|
|---|---|
| Authors: | Proszowska, Anita |
| Published in: |
Challenges related to new segments and market trends. - Kraków : Jagiellonian University Press, ISBN 978-83-233-4141-3. - 2016, p. 27-37
|
| Subject: | Marketingmanagement | Marketing management | Messe | Trade fair | Kommunikation | Communication | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011666519