The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Daisy Lee, Peggy M.L. Ng and Svetlana Bogomolova
| Year of publication: |
2020
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|---|---|
| Authors: | Lee, Daisy ; Ng, Peggy M. L. ; Bogomolova, Svetlana |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 3/4, p. 384-403
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| Subject: | eWOM | online reviews | psychological well-being | social media | University brand identification | Social Web | Social web | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Hochschule | Higher education institution | Markenführung | Brand management | Online-Marketing | Internet marketing | Zufriedenheit | Satisfaction | Markenimage | Brand image | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1702082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249035