The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market
| Year of publication: |
2009
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|---|---|
| Authors: | Wang, Xuehua ; Yang, Zhilin ; Liu, Ning Rong |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 22.2009, 3, p. 199-216
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