The impacts of platform owner entry on prospective complementors' intention to join : discouraged by deterrent or attracted by good reputation
Year of publication: |
2024
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Authors: | Li, Zhengwei ; Zheng, Yadan ; Zhao, Xin |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 34.2024, 1, Art.-No. 55, p. 1-16
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Subject: | Competition intensity | Intention to join | Market uncertainty | Platform owner entry | Reputation | Social identity | Markteintritt | Market entry | Digitale Plattform | Digital platform | Firmenimage | Corporate reputation | Wettbewerb | Competition | Theorie | Theory |
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