The implementation of a market orientation : A review and integration of the contributions to date
Year of publication: |
2008
|
---|---|
Authors: | van Raaij, Erik M. ; Stoelhorst, J.W. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 42.2008, 11/12, p. 1265-1293
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market orientation | Marketing management | Performance management |
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