The implementation of brand standards in franchised retailing : the field of car dealerships
Benjamin Morisse
| Year of publication: |
2013
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|---|---|
| Authors: | Morisse, Benjamin |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 29.2013, 4, p. 991-1002
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010159877