The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
Emmanuel Mogaji, Taiwo O. Soetan and Tai Anh Kieu
| Year of publication: |
2021
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|---|---|
| Authors: | Mogaji, Emmanuel ; Soetan, Taiwo O. ; Tai Anh Kieu |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 3, p. 235-242
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| Subject: | AI | Digital marketing | Financial services | Vulnerable customers | Finanzdienstleistung | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ausmj.2020.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668435