—The Implications of “Big M” Marketing for Modeling Service and Relationships
| Year of publication: |
2006
|
|---|---|
| Authors: | Bolton, Ruth N. |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 6, p. 584-586
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.1050.0171 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10008788077