The implications of business-to-business and consumer market differences for B2B branding strategy
Brian P. Brown; Danny N. Bellenger; Wesley J. Johnston
| Year of publication: |
2007
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|---|---|
| Authors: | Brown, Brian P. ; Bellenger, Danny N. ; Johnston, Wesley J. |
| Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 2374449-2. - Vol. 1.2007, 3, p. 209-229
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| Subject: | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003519094