The implications of third-party customer complaining for advertising efforts
J. Joseph Cronin and Gavin L. Fox
| Year of publication: |
2010
|
|---|---|
| Authors: | Cronin, J. J. ; Fox, Gavin L. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 2, p. 21-33
|
| Subject: | Beschwerdemanagement | Complaint management | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003986789