The implications of Wal-Mart's takeover of ASDA
Wal-Mart is the world's largest retailer. Within the United Kingdom, retailing has generally been considered as a local or national activity. Wal-Mart's purchase of ASDA in 1999 illustrates the global scale of much modern retailing. In this paper we consider the implications of Wal-Mart's takeover of ASDA. First, the key drivers of Wal-Mart's business success are analysed. Second, the impact of Wal-Mart in Canada and Germany is considered. Third, the match of Wal-Mart with ASDA is examined. Fourth, the key changes Wal-Mart is making to ASDA are reviewed. This consideration of Wal-Mart and ASDA is placed in the context of theoretical discussions of retailing and particularly the internationalisation of retailing.
Year of publication: |
2001
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Authors: | Burt, Steve ; Sparks, Leigh |
Published in: |
Environment and Planning A. - Pion Ltd, London, ISSN 1472-3409. - Vol. 33.2001, 8, p. 1463-1487
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Publisher: |
Pion Ltd, London |
Saved in:
freely available
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