The Implicit Effect of Brand Communication — Measuring What Remains Concealed
| Year of publication: |
2012
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|---|---|
| Authors: | Lorenzen-Schmidt, Olde |
| Published in: |
Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M : Dt. Fachverl, ISSN 0724-9632, ZDB-ID 7214765. - Vol. 3.2012, p. 22-25
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