The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Kamel Ben Youssef, Thomas Leicht, Michela Pellicelli and Philip J. Kitchen
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Ben Youssef, Kamel ; Leicht, Thomas ; Pellicelli, Michela ; Kitchen, Philip J. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 8, p. 723-739
|
| Subject: | Brand perception | branding strategy | business-to-business (B2B) | corporate social responsibility (CSR) | exploratory case study | small and medium-sized enterprises (SMEs) | Corporate Social Responsibility | Corporate social responsibility | KMU | SME | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1384038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011978586