The Importance of Courting the Individual Investor - Savvy companies know that attracting "the little guy" is a real boon to stock price stability. But the investment mix has to be just right.
| Year of publication: |
2001
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|---|---|
| Authors: | Vogelheim, Paul ; Schoenbachler, Denise D. ; Gordon, Geoffrey L. ; Gordon, Craig C. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 44.2001, 1, p. 69-76
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