The importance of brands, commitment, and influencers on purchase intent in the context of online relationships
Afsaneh Khodabandeh and Cecilia Lindh
| Year of publication: |
2021
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| Authors: | Khodabandeh, Afsaneh ; Lindh, Cecilia |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 2, p. 177-186
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| Subject: | Brand image | Commitment | Influencers | Online relationships | Purchase intent | Markenimage | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Markenartikel | Brand | Vertrauen | Confidence | Kaufentscheidung | Purchase decision | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ausmj.2020.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668425