The Importance of Communication Policies for Promoting Energy Saving

One of the greatest concerns of modern society is the deterioration of the environment. Individuals are becoming increasingly aware of the level of pollution existing on the earth and the imminent shortages of non-renewable energies. The aim of this study is to find which factors most influence the behavior of individuals in relation to energy saving. At the same time, an attempt is also made to understand whether advertising campaigns, seeking to raise awareness about the need to save energy resources, exert any influence over behavior, and whether or not the claims are favorably received and perceived.